End-to-end front- and back-end monitoring and analysis, helping 12306 (China Railway) create an intelligent benchmark in the travel sector. By leveraging the Bonree SDK, 12306 can quickly pinpoint app quality issues, including local code execution efficiency, network transmission quality, crashes, freezes, and errors. At the same time, it monitors and analyzes real user experiences, covering real user interaction behaviors, new user growth, retention, churn, and conversion rates. This enables 12306 to rapidly locate faults, accelerate problem resolution, and enhance the overall user experience. 1. User experience is difficult to quantify, making it hard to improve satisfaction It is challenging to analyze user experience, quantify users’ perception of business services, and accurately grasp the actual user experience 2. The digital input-output ratio is difficult to quantify, leading to wasted investment and persistently high costs Advertising investment has a low cost-performance ratio and high expenses; outsourced development suffers from long cycles and quality issues, resulting in high development costs; lack of evaluation for IT capacity expansion leads to high expansion costs 3. Lack of effective monitoring methods results in low efficiency in resolving performance issues IT system deployment success rates are low, the ability to handle sudden network traffic spikes is weak, and fault diagnosis efficiency is poor 1. Quantitative Analysis of User Experience Under normal conditions, 12306 maintains around 3 million active sessions per hour. Using Bonree SDK, it can monitor key metrics such as response time, request error rate, and application crash rate in real time, enabling 12306 to keep track of user experience at any time, even during peak traffic periods.. 2. Quantifying Business Insights Based on the characteristics of 12306, Bonree has developed a specialized feature that analyzes user activity and user retention through the Bonree SDK. For user activity, it calculates DAU (Daily Active Users) and MAU (Monthly Active Users) by app version and channel, helping 12306 understand the level of user engagement and formulate specific strategies to retain users. User retention is measured by counting the daily app launch frequency per user, also segmented by app version and channel, to analyze how deeply users interact with the app and to propose targeted solutions 3. Improving User Experience Bonree designed a method to enhance user experience for 12306 from the business perspective. By analyzing user journey paths based on app versions and channels, it helps 12306 retain and convert users through insights into their experience pathways 1. Technical innovation capabilities widely recognized: the first and only domestic vendor to achieve an “Excellent” rating in root cause analysis assessment by the China Academy of Information and Communications Technology (CAICT) 2. Trusted by over 1,000 clients: Bonree has earned recognition from customers across various industries through years of dedicated service 1. Reduce average system response time The average response time for the ticket purchasing service has been lowered 2. Decrease application crash rate The application crash rate has been significantly reduced 3. Optimize business systems Visualize the user ticket purchasing process to support business system optimization
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